BESydney CEO, Lyn Lewis-Smith talks 'Leading Disruption' with ICS
We all wish we had a crystal ball to see into the future of business events.
BESydney CEO, Lyn Lewis-Smith, spent some time this week talking to Mathias Posch, the Host of ICS Connects, and President of International Conference Services to talk all things 'disruption.
In this first episode of ICS Connect, "Lead the Disruption - Convention Bureaus and Destination Marketing in a Digital World Right" these two global industry leaders focus on the future of the business events industry. They discussed positioning Sydney as a go-to destination in a digital and hybrid world as well as enabling best practices to bring a global audience along with you anywhere.