Nu Skin confirms $50 million incentive for Sydney
Sydney will shine bright in 2016 as direct selling company Nu Skin confirms the Harbour City of Australia for an incentive worth up to A$50 million to the NSW economy.
Nu Skin and Australia
The host destination for the 2016 Nu Skin Greater China Success Trip was announced at the Nu Skin Academy event in Macau. The CEO of Business Events Sydney (BESydney), Lyn Lewis-Smith, attended the reveal.
This is one of the largest incentive wins in BESydney’s 44-year history and one of the largest incentives to ever hit Australian shores – a clear indication of Sydney’s appeal.
“It’s a milestone in the making,” said Ms Lewis-Smith. “Sydney shines as a strategically-important destination for Asian corporates looking to reward, motivate and inspire their top sales people. The city is a firm favourite for Asian companies and this win is testament to this.”
The incentive will see the qualifying sales people at Nu Skin travel to Australia for an exceptional five-day program in April 2016. Delegates are expected to travel from China, Taiwan, Hong Kong and Macau.
“Sydney has exceeded every expectation. Throughout this journey its stakeholders have united for a cohesive, whole-of-city approach which we have not witnessed before,” said Nu Skin Greater China Regional President, Andrew Fan. “I am confident that Sydney will deliver an outstanding incentive program. Our sales people will feel motivated and inspired by Sydney as the 2016 host destination and this is sure to drive sales performances.”
The Nu Skin Greater China Success Trip bid involved the commitment and collaborative efforts of ‘Team Australia’. BESydney, Destination NSW, Tourism Australia, Sydney Harbour Foreshore Authority and Sydney Airport Corporation Limited all worked together to secure this substantial piece of business.
The CEO of Destination NSW, Sandra Chipchase, said China was the number one inbound market for NSW and that supporting BESydney’s efforts to win incentive groups from China was central to Destination NSW’s China tourism strategy. “The NSW Government aims to double overnight visitor expenditure by the year 2020 and events such as Nu Skin are central to delivering that result. Destination NSW was delighted to make a major commitment to Sydney’s bid to secure this record-breaking event for NSW.”
Tourism Australia's Managing Director, John O’Sullivan, said “Our team in China regularly supports bids such as the Nu Skin Greater China Incentive Program 2016. Australia’s credentials for hosting large scale events such as this are strong – and the fact that Nu Skin has chosen Australia for its upcoming event adds to this reputation. We look forward to continuing our partnership with BESydney to support this important incentive program.”
In addition to the 2016 Nu Skin event, BESydney has secured $278 million worth of confirmed business for the future. And these numbers will continue to grow.
Sydney will welcome a host of high-profile business events in 2015, attracting international experts, thought leaders and innovators who will collaborate with Australia’s local talent.
“The business events we secure for Australia are major drivers of both the visitor and knowledge economies and a magnet for global talent,” said Ms Lewis-Smith. “We bid competitively to secure international conferences and meetings that bring the world’s best and brightest to Sydney to connect, collaborate and innovate.”
“We currently have a number of Asian events worth a total of $87.3 million secured for Sydney and NSW from now until 2016,” added Ms Lewis-Smith.
Within the last three years, NSW has hosted 91 events from Asia, contributing $164.5 million to the economy. Last financial year, events delivered from Asia accounted for 40 per cent of BESydney’s overall number of events. Of these, one third was from China.
Founded in 1984 in Utah USA, Nu Skin Enterprises Inc. is a direct selling company that distributes more than 200 premium-quality anti-aging products in both the personal care and nutritional supplements categories. Nu Skin currently operates in 53 international markets globally. It set up its first Asia office in Hong Kong in 1991 and commenced operations in China in 2003 with a retail stores distribution model. In 2006, the company received a direct selling license from the Ministry of Commerce of the People’s Republic of China and was permitted to begin direct selling in Shanghai. The company has since received direct selling licenses in over 50 cities covering 15 provinces in China.
The Greater China incentive is a new regional event for the company following the enormous growth of the Chinese market and the emergence of a new corporate management structure in its Hong Kong and Taiwanese offices. The first incentives took place in Phuket, Thailand in 2013, Dubai, UAE in 2014 and Busan and Seoul, South Korea in 2015.