BESydney goes from strength to strength in Europe
BESydney has promoted Peirui Tan as its Director – Europe and Asia commencing 1 April 2019.
The company’s long-term strategy of aligning talent development with future leadership needs will ensure a seamless transition as Ms Tan takes over the role from Martin Boyle, who has led the strategic bidding organisation’s European office for the past six years.
Mr Boyle departs BESydney this week to head up the International Association of Professional Congress Organisers as CEO.
Ms Tan will continue to operate from Frankfurt, and will be supported by Sebastian Gonzalez, who has been promoted to the position of Senior Manager – Europe. He will move to Germany from BESydney’s Australian headquarters in May this year.
“BESydney’s strong in-market representation and sophisticated strategies tailored to market needs has brought us great success out of Europe,” said General Manager – Bidding, Kristian Nicholls.
“The appointments of Peirui and Sebastian, with their strategic mindsets, will provide a powerful partnership for BESydney. They bring strong networks and an acute understanding of the sectors and fields in which Australia is globally competitive, and will build upon their relationships with key international members of associations, federations and societies that align with this focus.
“With over 10 years’ experience in business development, Peirui has been working in partnership with Martin Boyle for the past six years to ensure Associations are aware of Sydney and New South Wales, and what we have to offer. Integral to this role is demonstrating how Sydney helps global clients achieve inspired solutions to issues they are currently facing.”
Ms Tan said, “As BESydney steps into its 50th year promoting Sydney as the host of truly transformational global meetings, I look forward to continuing to foster our client-focussed, value-driven partnerships and connecting Europe with the Asia Pacific.”
Mr Gonzalez brings in-depth experience from his current role as Engagement Manager in the Science, Engineering and Infrastructure team in Sydney since 2016.
Europe is an important market for BESydney with over 50 per cent of international associations headquartered there: both the world’s longest running associations, as well as new organisations in emerging disciplines. The new team is tasked with nurturing established and new relationships, sourcing new bid opportunities and maintaining the company’s strong links with in-market industry partners.
For further information:
Deputy General Manager,
Corporate Affairs & Communications
D: +61 2 9332 5229
M: +61 412 959 095