'The perfect conference city' - (Video 2/6)
Video two in a six-part series
In the second of six films from the New South Wales (NSW) capital Business Events Sydney’s (BESydney) International Advisory Board (IAB) discusses what makes the perfect conference city, and determines how Sydney in particular measures up to these exacting standards.
We talk ease of access and accommodation, opportunities of opening up new markets, government collaboration, and thought-leaders. There are many boxes a meetings destination has to tick to make itself attractive to the industry.