Big Ideas. Bold Events.
Meet BESydney’s in-market experts through our Thought Leadership Series, where the team shares valuable insights on global trends that are shaping the business event industry.
These bite-sized interviews draw from BESydney’s five decades of expertise in bidding, communications, and engagement, offering business event professionals actionable strategies and fresh perspectives.
Whether you’re looking to elevate your event planning skills or find new opportunities for your clients, our expert-led knowledge provides valuable insights.

Hear from Sinead, Head of Client Engagement – Global Corporates and Incentives at BESydney, as she shares her insights on navigating business development and strategic growth.
With her extensive knowledge and expertise, Sinead has played a pivotal role in BESydney’s expansion, leading high-performing teams and securing major wins for Sydney. Her aptitude for strategy, negotiation and market engagement has been instrumental in driving business success and fostering strong corporate partnerships.
If you're in APAC and you'd like to plan your next Incentives meeting in Sydney, contact Sinead here.