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BESydney Newsroom

Supercharging Australia’s global impact: meetings as a soft power asset

Thursday 29 Nov 2018

Supercharging Australia’s global impact: meetings as a soft power asset

In today’s globalised, connected world, a country’s soft power – its ability to influence others through attraction and ideas – has never been more relevant or more important.

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Sydney Salon Series 2018 with BESydney Global Ambassador Professor David Sinclair AO
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Monday 26 Nov 2018

Sydney Salon Series 2018 with BESydney Global Ambassador Professor David Sinclair AO

In New York, Professor David Sinclair AO, Geneticist and BESydney Global Ambassador, spoke to an…

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Asian incentive business key to a record year for BESydney

Monday 26 Nov 2018

Asian incentive business key to a record year for BESydney

A strategic decision over a decade ago to invest into the rapid growth of the…

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BESydney in the media: highlighting the importance of hosting global events in Sydney

Monday 26 Nov 2018

BESydney in the media: highlighting the importance of hosting global events in Sydney

Here we share recent media coverage that highlights the importance of global events – no…

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Sydney puts leadership in lights in NYC and London
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Friday 9 Nov 2018

Sydney puts leadership in lights in NYC and London

Breaking down geographic barriers, BESydney and International Convention Centre Sydney (ICC Sydney) brought the Asia-Pacific’s…

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Global meetings coming to Sydney will spark energy sector innovation

Thursday 8 Nov 2018

Global meetings coming to Sydney will spark energy sector innovation

Off the back of the visit from the Secretary General of the World Energy Council…

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JCosme Japan Incentive 2018

Wednesday 7 Nov 2018

JCosme Japan Incentive 2018

Leading Japanese Cosmetics Distributor, Jcosme, sent 350 delegates to Sydney over 4 days as part…

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World Congress of Accountants (WCOA) 2018

Monday 5 Nov 2018

World Congress of Accountants (WCOA) 2018

Sydney’s global reputation of being at the forefront of identifying new business models and ways…

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World Congress of Accounts (WCOA 2018) - Case study
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Monday 5 Nov 2018

World Congress of Accounts (WCOA 2018) - Case study

The World Congress of Accounts (WCOA 2018) was as held in Sydney on 5-8 November…

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WCOA 2018 to shape future direction in Australia’s professional services capital

Monday 5 Nov 2018

WCOA 2018 to shape future direction in Australia’s professional services capital

Sydney’s global reputation of being at the forefront of identifying new business models and ways…

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