BESydney Newsroom
Supercharging Australia’s global impact: meetings as a soft power asset

In today’s globalised, connected world, a country’s soft power – its ability to influence others through attraction and ideas – has never been more relevant or more important.
Sydney Salon Series 2018 with BESydney Global Ambassador Professor David Sinclair AO
In New York, Professor David Sinclair AO, Geneticist and BESydney Global Ambassador, spoke to an…

Asian incentive business key to a record year for BESydney
A strategic decision over a decade ago to invest into the rapid growth of the…

BESydney in the media: highlighting the importance of hosting global events in Sydney
Here we share recent media coverage that highlights the importance of global events – no…
Sydney puts leadership in lights in NYC and London
Breaking down geographic barriers, BESydney and International Convention Centre Sydney (ICC Sydney) brought the Asia-Pacific’s…

Global meetings coming to Sydney will spark energy sector innovation
Off the back of the visit from the Secretary General of the World Energy Council…

JCosme Japan Incentive 2018
Leading Japanese Cosmetics Distributor, Jcosme, sent 350 delegates to Sydney over 4 days as part…

World Congress of Accountants (WCOA) 2018
Sydney’s global reputation of being at the forefront of identifying new business models and ways…
World Congress of Accounts (WCOA 2018) - Case study
The World Congress of Accounts (WCOA 2018) was as held in Sydney on 5-8 November…

WCOA 2018 to shape future direction in Australia’s professional services capital
Sydney’s global reputation of being at the forefront of identifying new business models and ways…