Bringing the global conversation to Sydney
Thought leadership begins by getting the right people in the room for the serendipity to happen. As we explain, it’s a long and strategic game.
They’re the select few who represent their industry at international conferences. If you’re a member of this cohort you’re well across the return on investment — deals progressed, face-to-face connections made, insights gathered. Despite advances in virtual meeting technology, nothing duplicates the human connection nor the serendipity of occurrences “in the margins”.
Shared experience has a multiplier effect. So while we wait for virtual reality technology to become less, well, virtual, a small not-for-profit enterprise has been bringing the world to Sydney for the past 50 years.
In the past five years alone, BESydney — the harbour city’s global meetings bidding specialist — has secured more than $1 billion worth of global meetings for Australia. From the world’s largest gathering of the banking industry, Sibos, to the International Congress of Microscopy and the Global Summit of Women, in the past 12 months, more than 300,000 international delegates brought their world experience to Sydney.
Conferences, symposiums, exhibitions and meetings are an important part of the industry and social enterprise landscape. Exhibitors find new markets and attract investment. Talent is courted, industry sectors catalysed and the seeds sown for innovation and change.
For academics, business events create the platform for sharing ideas, global peer-to-peer feedback, connecting for grant and research collaborations — setting agendas for disciplines worldwide. Moreover, conferences help academics, practitioners and professionals forge the partnerships critical for innovation and knowledge economies. Conferences facilitate lifelong learning.
These are some of the insights from a 10-year research collaboration between BESydney and the University of Technology Sydney, examining and documenting the Beyond Tourism Benefits and Power of Conferences.
IT JUST TAKES ONE LEADER TO CREATE MOMENTUM
Over the past 50 years, we have honed our approach to bidding for and winning hosting rights for global meetings. They start by building relationships with the right leaders, those with the vision to see what is possible, not worry about what isn’t. A leader with the drive and vision to shape their industry can build a roadmap for the future by hosting a global meeting at home and inviting the world.
“It took two attempts at bidding before we won the rights to host the quadrennial International Microscopy Congress 2018, so this was a 10-year journey. Our determination that the global conversation about our industry needed to be held here in Australia was absolutely critical to our continued commitment to the bid. It wasn’t always easy, but BESydney supported us every step of the way; they were our silent partner in creating a vision for our industry; and wonderful ‘bid-stewards’ for myself and my co-bid leader, Professor Paul Munroe. It is tremendously satisfying seeing the fruit of all that time, commitment and vision come to life when our international colleagues arrive in Sydney, our students chatting with Nobel prize winners and local companies and research communities mixing with their international peers. These successes put forward a new Australian destination narrative, where we are an intellectual hub, a sublime network enabler and the place where critical influencing happens.” — Professor Simon Ringer, The University of Sydney.
FORMULA FOR SUCCESS
We work with leaders across a range of sectors and fields of study from science, health, finance, agribusiness, technology and professional services to win hosting rights for global meetings. Bringing your global colleagues to Sydney will be one of the most rewarding experiences of your life. We have the connectivity, industry leadership and influence, government support, and a strong capacity to deliver — and our advice and support is free.
Original article published in the July 2019 edition of 'Company Director', Australian Institute of Company Directors.